Coping With Your Family?
While you work at a MegaCorp “developing strategy”, you long for a product that would keep you focused, and get you through the day. Sometimes you even dream of a device that could help you cope with your family.
RIM understands your disconnected needs. Introducing the BlackBerry Playbook.
Full video (Quote starts at 2:44)
Message matters. I cannot relate to the person being described here. This is a perspective — beyond marketing — that defines the role of technology in our lives. Unless RIM makes some bold changes they’ll never escape the corporate niche.
Watch the Playbook ad, and compare that to Apple’s iPad commercial. By contrast, Playbook looks impersonal — even fictional. I mean, you barely see anyone holding it, or using it in a real setting. Some are even suggesting that it doesn’t exist.
I have far greater hopes that an Android tablet will someday compete with the iPad. Come to think of it, what ever happened to Chrome OS?